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Search for Your Business Empire in Your Pocket


Can’t get the new tune in your head out of your mind? Write and publish your own song right away! Or how about starting your writing career when you next commute to work on the MRT? Now you can do the above and more with – your mobile phone.


Anyone who has lived through the digital revolution is probably used to computers getting more powerful every year. Today, we manage companies, create movies, write symphonies and even control spacecraft using nothing but software applications. Parallel to this development is the constant miniaturisation of technology. Computers have moved from occupying entire rooms to standing on our desks, then sitting on our laps. And the latest? We can now  t some of the world’s most powerful machines in our pockets.


Granted, people have been using smartphones for quite some time. However, 2018 is the year when smartphone CPUs match, or even exceed, the processing speed of laptops for the  first time. Till recently, we used laptops to undertake most business tasks – marketing, data analysis, engineering, programming, etc. But with smartphones possessing the same level of raw power, access to information technology has become dramatically democratised.


Undoubtedly, the larger screens of laptops can  t more information all at once. Yet just as software developers adapted their applications (apps) from desktops to smaller laptops, their latest apps are optimised to take advantage of smartphone screen dimensions. Apps such as iWriter for storytellers, FL Studio for composers and Pixelmator for photographers offer the same features on smartphone and laptop versions; and are just as easy to use on both.


Powerful processors, ready access to virtually any information in the world and industry-standard software are transforming mobile phones into dream machines which can bring ideas to reality almost instantly.


As it is, some of the world’s most creative business leaders are already using smartphones as their primary and, often, only work device. Gary Vaynerchuk manages his creative agency VaynerMedia from his iPhone. Another media giant CEO, Martin Sorrell from WPP also confessed to running his advertising empire from his smartphone.


Similarly, we are seeing some of the hottest electronic music acts like Vektor Lovers and Gorillaz producing their recent albums on mobile devices. Many of the most inspiring photographs on sites such as Flickr are crediting the latest phones as their cameras; and several TV channels have decided to do away with bulky equipment in favour of phone captured videos.


Everyone of us potentially has a business empire in our pockets. It is entirely possible to design a product, source its production, create visuals, place advertisements, sell to consumers and process payments with a smartphone. Singapore, with her high mobile penetration and excellent connectivity, is well placed to lead the creativity and entrepreneurship explosion this new trend brings. The  first mobile-only companies are here, and you can be a creator too.

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