Two years in the making, the recently unveiled Infocomm Media 2025 report on August 11 points the way to realising Singapore’s goal as the world’s first Smart Nation. Not surprisingly, you and I are integral to the achievement of this master plan.
More than a holistic blueprint for Singapore’s infocomm media sectors for the decade ahead, Infocomm Media 2025 offers a compass to navigate the ever-changing environment and leverage potential of upcoming technology and business trends.
In a world where technologies evolve, business models change and disruptions by the unexpected constantly take place, the Plan sets out to not only create a globally competitive infocomm media ecosystem that enables and complements Singapore’s Smart Nation vision, but also provide a “living” reference on broad directions and strategic focus areas. These include the need to:
• capitalise on data, advanced communications and computational technologies to create a quantum leap in Singapore’s competitiveness,
• nurture an ecosystem that encourages risk-taking to create Singapore-made content, products and services, and
• connect Singapore’s people through infocomm media to enhance quality of life and foster a stronger Singapore identity.
DATA WILL CONNECT BUSINESSES TO PEOPLE
Data and analytics will play a big part in many areas, underpinning Singapore’s efforts in becoming a Smart Nation. For example, intelligence on traffic patterns paves the way for more efficient urban logistics and smoother city commutes; data insights gained from location-based services and mobile apps enable retailers to better connect with customers, increasing the probability of sale closure.
Similarly, media services companies can turn to audience measurement tools, which take into account minute details of customer behaviour, to predict customers’ consumption habits and offer relevant products and/or services at opportune moments. Case in point: a game service analyses players’ on-screen actions to predict when they would most likely purchase an in-game item or watch an in-game advertisement.
INFRASTRUCTURE WILL BE MORE ROBUST
Usually, talk of data and analytics involves sensors. Whether they are virtual sensors that measure online actions or physical ones that detect air quality, they require robust infrastructure to deliver raw data. To which end, Singapore is currently bolstering the island-wide fibre optic network with HetNet – heterogeneous network technology – to ensure pervasive and strong connectivity, as well as more efficient use of limited radio frequency spectrum so that more end users can be hooked up on the go.
PEOPLE WILL ACQUIRE NEW SKILLS AND THINKING
Technology is only as useful as the talent using it. Singapore’s most important resource – people – is critical to realising the country’s ambitious plans for infocomm media 2025. Presently, schemes are already in place to develop the next wave of skilled and entrepreneurial talents.
For instance, IDA has been organising events such as Code@SG to encourage young students to experiment, solve problems and develop innovative solutions through technology since 2014. To date, 46,000 students have benefitted from the movement and IDA has plans to reach out to a total of 72,000 students by April 2016.
CONTENT WILL BE DYNAMIC AND COLLABORATIVE
On the media front, new digital and technology trends are also influencing the landscape. Content is increasingly digitised and delivered across multiple technological devices; content creators can also interact with fans by getting their participation to shape the final content. This means content creators have to tell original and compelling stories across multiple media platforms, as well as cultivate a wide fan base.
In line with these developments, the Media Development Authority (MDA) has introduced new initiatives to enable the media sector to leverage these trends. While MDA’s Story Lab initiative brings together diverse talents to incubate story ideas and innovative ways of telling stories across multimedia platforms, their Creators’ Space offers an environment for content creators to collaborate and create online video content. Significantly, a community of creators is nurtured as a result.
There are also plans to help media talent and SMEs build their ability in running effective rewards-based crowdfunding campaigns so that they can raise funds and better understand what consumers would support in such alternative funding campaigns – strengthening the bond between content producers and their fans.
SINGAPOREANS’ COMMITMENT WILL BE KEY
Ultimately, Singaporeans have to come together to foster a vibrant infocomm media landscape. Daring to try new ways of doing things will be the order of the day; constant and consistent refinements will be needed – even if sometimes those may not proceed as planned. This “can-do” and “get-going” attitude, which Singaporeans have been known for, will continue to be pivotal to the advance of the infocomm media space for the next decade and beyond.
The article was first published on The IT Society, Issue 3: Geeks, Gadgets, Gigabytes.