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High Noon.com: Battle for Saudi e-commerce market begins

 

RIYADH: In Saudi Arabia, a kingdom where postal codes are rarely used, most people pay in cash, and shopping is done in giant air-conditioned malls, building an online retail business is no easy task.

 

But two powerfully-backed companies are trying to do just that, betting a young, tech-savvy population will eventually deliver up a large slice of the Arab world's largest consumer market.

 

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